Montreal based creative - art director specializing in brand strategy, web and corporate identity development. This includes the brand design, visual content and supporting collateral that communicates your brand's message in the most effective way.
NOT YOUR USUAL CREATIVE.
I will be honest, not every opportunity is a good opportunity, that is just how the things are. But if we find that we are in fact a great match, we can move on to the next phase of working together. Trough a brand workshop that will be offered to you, we'll get enough clarity of who you are, who needs to know about you, we will create a story that differs you from others and finds exactly why they should care. You and your brand are living and breathing entities and your story should be heard.
Understanding the needs of your clients, gathering information on a micro and macro scale it is a base for an outstanding job. Every information that we collect from the first workshop I will use to create the clear map for you or your company that will include positioning, personas of your ideal client, feels and look, tone and voice that will be a core of your future DNA.
About Visual design
Understanding the needs of your clients, gathering information on a micro and macro scale it is a base for an outstanding job. The visual design gives a shape to the user experience through considering the effects of illustrations, photography, typography, space, layouts, and color on the usability of products and on their aesthetic appeal.
About Creative work
Montreal en Histoire, Avianor, Moran, Yuli Turovsky, Lumenpulse, Julie Bessette My Favorite Robot Records, Cirque du Soleil, Rib'n'Riff, Jadco Construction, Montreal en Lumière few names that have passed through my hands in recent years. Latest big entry was medical Tech Company Medfarsolutions where my job, in the beginning, was to create a brand that will be recognized as leading Clinical Solutions that in following years became more focused on User Experience and user interface for new generation of EMR cloud-based platform.I am always exited to the idea that i may help people and companies achieve their dreams trough a specific, measured and creative way.
About Work Routine
From research to the concept, observation and processing new information is always in direct connection with the vision of my client’s identity.
Working closely with my team( french or english) and collaboration on the higher level is the key point to have the strongest result on the end. Lots of people need honest and transparent help when they are rebranding or doing everything from the scratch so I will try always to be as much direct with my clients about the process that it takes to take them from paper to final product.
In a few words: Design flows and experiences that are incredibly simple and elegant. Packaging and print is also a part of my job so in last years good part of the jobs included: advertisings, brochures, book designs, and stationery. Prototyping and rapid iterations based on feedback. Being in the industry since some time now gave me oport unity to work with really outstanding trusted local talent and specialist so they can assist you in any additional deliverables covered in the dev phase.